Evaluation Question 3

What kind of media institution might distribute your media product and why?

Bauer- Bullet point case study

• Bauer is Europe's largest privately owned publishing group  
• Over 300 magazines in 15 countries ass well ass online, TV and radio stations.
• Employs over 6400 people 
• Bauer Media is part of Bauer Media Group, it joined in 2008
• Bauer Media is a multi platform UK based media group with lots of companies collected around two main divisions- magazines and radio
• Strategy is to connect audiences with excellent content whenever, wherever and however they want
• Started in 1953 with Angling Times
• Radio kicked off with Kiss FM in 1990
• Closer launched in 2002
• Grazia launched in 2005
• Bought FHM in 1994- now a best selling
• Empire
• Heat
• Kerrang
• Mojo 
• Q 

Bauer only has two music magazines, Q and Mojo. They are both monthly magazines famed for their amazing journalism and iconic photography. Their audiences of extremely passionate music consumers have helped them reach the status of of the UK's largest music magazines. Q has acquired a world wide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry.

I believe that my product will be suitable for Bauer as it is a young music magazines that has the potential to be great like Q and Mojo. Although it could be stiff competition ass the three are quite similar I think there is a gap in their portfolio and room in the market for a more alternative, young music magazine that deals with a mixture of headline acts and beginning artists that are still in their early stages. I feel that it is different and will entice a new target audience to buy it. It would give new artists a platform to be seen by the larger audience and as there are a large number of teenagers wanting to get into music there is a large audience to buy it.