Task 5: IPC Case Study

History of IPC

• Formed in 1963
• Formed by George Newnes, Odhams Press and Fleetway Publications. 
• IPC magazines was created was created 5 years later.
• Woman's weekly launched in 1911
• Homes and Gardens was one of the 1st to be published after the world war.
• Launch of woman's own in1932; promoted with a free cover mounted gift with every copy.
• 1940's IPC's woman's weekly played a vital role in the war by keeping the morale of Britain's woman and supplying an essential information service on behalf of the government.
• Royals visit in 1970's
• IPC was at the forefront of the pre recorded video market with the formation of the IPC video division 1976.
• 1988 announces formation of European magazines Ltd Marie Claire UK
• TV listings make What's On TV comes out 1991
• Loaded comes out 1994
• New millennium new name IPC magazines renamed IPC Media.
• Time warner acquires IPC for £1.15 billion in 2001
• Nuts launched in 2004
• Look launched in feb 2007 with an £8mill investment
• 2010 IPC media reconstructed around key audience groups. men, mass-market woman, and up- market woman.

Publications They are Associated with

Country Life
Instyle
Look
Homes and Gardens
Women and Home
Amateur Photographer
Teen Now
TV Times
Pick Me up
Nuts

Portfolio Of Titles

Range of genres: Countryside, fashions and beauty, home, lifestyle, sport + leisure, teen, TV entertainment, woman's weekly, young men and music, E.G. Horse + Holland, Now, Living etc., You, Rugby World.

Structure of Company and current news

IPC's corporate responsibility agenda currently focuses on three main areas - community & education, environment and the collective input and action from our employees. Corporate Responsibility (CR) at IPC focuses mainly on our impact on, and interaction with, the community, particularly in Southwark, our HQ's local borough, and on relevant environmental issues. We value highly the input and involvement of our employees through volunteering, supporting our environmental activities and participating in fundraising activities. IPC supports a charity of the year, voted for by the company following nominations from staff, while our brands have a number of charity partnerships.

IPC Media has been associated with all types of magazines and target audiences over the years from countryside magazines to lads mags like Nuts.
IPC Media would be a good publisher for a new music magazine because it has had a lot of experience and is one of the most well known out there; they have many contacts that will be useful and are not afraid to publish new talent.
I don't think that IPC Media will have a problem with any type of music genre as they already have NME.

Bauer

Bauer might be a better publishing company to go to though because if you look at their brands for music then they have a lot more and a bigger variety spanning from Magic FM to Kerrang and Planet Rock. A lot of these are new magazines and radio stations that needed the platform to get out to the people and Bauer gave this to them.